The Leading Home Services Marketing Agency

More Jobs —Less Hassle

Grow your business with expert digital marketing for home services—without overpaying for fragmented software or expensive fees.

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Everything You Need to Know

In 90 Seconds

Why BAAN — The Home Services Marketing Agency

Built by marketers for the local & home services businesses.

Built for Home Services, Not Just Any Business

BAAN is the only local business marketing agency & technology designed specifically for home services.

All-in-One Marketing & Automation

Our proven digital marketing for home services system generates leads, automates follow-ups, and increases bookings—without the hassle of managing multiple tools.

Reduce Costs, Increase Efficiency

Stop overpaying for fragmented marketing software. BAAN replaces email, SMS, social media, and website funnels in one powerful, cost-effective platform.

The Right growth model for your business

Choose your marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.

What do you want to do next?

See Detailed Pricing

Full Price Breakdown

Watch Instant demo

No need to talk to sales

Contact US

Personalized demo & strategy session

Scaling our marketing on autopilot

BAAN helped us scale our business by 233% Year-over-Year. Unlike other marketing firms, they focus a lot on spending the marketing budget as efficiently as possible – even recommending lower ad spends.
Ryan Wood
Owner, Woody’s Exterminating

Home services marketing expertise

HVAC home service marketing icon
HVAC
pest control home service marketing icon
Pest Control
electrician home service marketing icon
Electrician
plumbing home service marketing icon
Plumbing
roofing home service marketing icon
Roofing
remodeling home service marketing icon
Remodeling
solar installation home service marketing icon
Solar Installation
landscaping home service marketing icon
Landscaping
general contractor home service marketing icon
General Contractor
pool maintenance home service marketing icon
Pool Service
other home service marketing icon
Other Home Services

Our Approach to Marketing

We believe that your local business marketing and home service marketing is a flywheel that spins easier with every turn:

  • More visibility → Attract more people by optimizing your online presence, ads, and local search rankings.
  • Generate and convert more leads with high-converting websites, landing pages, and fast response times.
  • Turn more calls into booked jobs with automate messaging to follow up instantly, and send estimates. Speed to lead is crucial in service based businesses.
  • Streamline operations by integrating marketing, CRM, and scheduling to save time and reduce admin work. Ensuring a great service and experience, as well as upsell existing customers on autopilot.
  • Get more positive reviews and referrals by automating requests and turning happy customers into free marketing.
Start Your Flywheel Now

Marketing Services for Your Local Business

Go full-service or pick only the marketing services you need. Inside our platform, every feature is included—run campaigns without paying extra for add-ons or upgrades.

With our lead generation services for home businesses we make sure people find you when they need your services and are ready to buy. High-intent marketing with relevant organic local SEO (search engine optimization) and advertising/SEM (search engine marketing) on Google, Bing, AI search results and Google Maps.

And, when people find you, we need to make sure that they find what they are looking for and call or message your business. Optimizing the conversion rates is one of the biggest lever of every home service business. Part of this is also tracking what works and what doesn’t.

(Local) SEO
Advertising
Google Business Profile
Website/Funnels
Social Media
Call Tracking

In performance marketing we have two rules: Responde immediately and never leave a lead behind.
At BAAN we make sure to follow both rules in with our lead conversion processes to the T.

  • Automated real-time messages via email and SMS triggered based on interactions with your marketing
  • Automated text messages for unanswered calls to keep the lead engaged
  • Email marketing to nurture leads into customers
  • Easy appointment scheduling with automated reminders to ensure show-ups
Email Marketing
SMS Marketing
Missed Call Text-Back
Scheduling
home service marketing dashboard

Create a seamless customer journey from lead to job completion. Automate communications, coordinate with your team, and keep every customer informed.

Streamline your business operation in sync with your marketing. Follow up on proposals, update customers on their service status, collect payments all in one platform — or with your existing CRM integration like Jobber, FIeldWorks or others. Cross- & Upsell with ease and track your results.

Workflow Automation
CRM Integration

From One-Time Jobs to Repeat Revenue

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
Baan helped us turn single jobs into annual service agreements—while streamlining scheduling, reminders, and customer updates.
Ryan Wood
Woody’s exterminating

After the job is done, your marketing keeps working. Build trust, improve local rankings, and generate new business through word of mouth through great customer retention mangement.

Turn your happy customers into free marketing. Hands-off reputation management to collect positive feedback and share it on Google, Facebook, and your website.
Be part of the community with state-of-the-art social media marketing to showcase your local expertise.

Reputation Management
review and reputation management

exterminator case study

3.3x Year-Over-Year Revenue Increase

Increasing visibility and conversion rates at every stage of the customer journey led to exponential revenue growth.

See the improvements we did in 2024 compared to 2023.

Read the Full Pest Control Case Study
exterminator case study

153%

Increase of SEO generated revenue

21%

Google Ads Conversion Rate (Industry Benchmark is 5.5%!!!)

45%

Increase in Lead Closing Rate

Take your Home Service Marketing to the next Level

Get Started

BUILT FROM FIRST-HAND EXPERIENCES

What makes BAAN different from a typical marketing agency?

We are not just some guys who watched a couple of YouTube videos and outsource the campaigns to experts, we are the experts with skin in the home service and local business game.

We built campaigns and use technologies that you can get fully access to from a marketing and operational standpoint — tailored for serviced based businesses.

Ryan & Deanna

Ryan and Deanna own multiple restaurants and have built a franchise business. They are also invested in an electrical engineering company, experiencing the day-to-day business from an operational and marketing point of view.

Sascha

Sascha is a Lifecycle Marketing expert with 10 years of experiences helping B2B companies, as well as local businesses with their marketing and lead generation.

BAAN Home Service Marketing Agency FAQs

If you have any other question, do not hesitate to reach out to our marekting professionals to get a personalized demo and strategy session.

Home service leads are potential customers who are actively looking for local services like plumbing, pest control, HVAC repair, roofing, and more. These leads often come from channels like Google Search, Google Business Profile, Social Media, and local directories. They usually have high intent—they’re either experiencing a problem or ready to schedule a service.


With the right marketing and follow-up system, home service leads can turn into booked jobs quickly.

A website is one of the most important tools for any local or home service business. It’s often the first place potential customers go after finding you on Google, social media, or directories like Yelp or Angi. A good website doesn’t just look professional—it needs to rank well on Google and convert visitors into real leads.
At BAAN, we build websites specifically for home service businesses that do both:

  • They’re optimized to appear in search engines (local SEO, fast load speeds, mobile-friendly)
  • And they’re designed to convert—featuring clear calls to action, trust-building content, and smart lead capture forms

Whether you’re running ads or relying on word of mouth, your website is where leads make their final decision. If it’s not doing its job, you’re likely leaving money on the table.

Yes. BAAN is built to integrate seamlessly with the CRM and job management tools you already use, like FieldWorks, ServiceTitan, Jobber, Housecall Pro, and others. You don’t need to change your current systems—our marketing automation platform connects to them, so you can track leads, schedule jobs, and manage follow-ups all in one place.

BAAN offers three service models to fit how you run your business.

  • DIY (Do-It-Yourself): You use our all-in-one marketing platform with full access to templates and automation tools. Great if you or your team want to stay hands-on.
  • DWY (Done-With-You): We set up and run campaigns inside the platform with you. Ideal if you don’t have a marketing team but still want some involvement.
  • DFY (Done-For-You): We handle everything—from Google Ads to follow-up automation—so you can focus on running your business. You set the direction, we take care of the execution.

Yes, in most cases. BAAN combines multiple tools—email marketing, text message follow-ups, review requests, website funnels, social media workflows, and reporting—into one platform. Instead of paying for 4–5 separate tools, you get everything in one system, fully integrated with your CRM and tailored for the home service industry.

Getting started with BAAN is quick. Most DIY clients are up and running in just a few days, especially with our onboarding and best-practice templates. For DWY and DFY clients, we’ll typically launch your first campaigns 2 – 4 weeks, depending on your goals and setup needs. Our team handles the heavy lifting so you can start generating leads and automating follow-ups fast.

editor’s choice

Our best marketing insights & tips

  • 2018 – Current

Add a compelling title for your section to engage your audience.

Testimonials are a social proof, a powerful way to inspire trust.

  • 2018 – Current

Use this paragraph section to get your website visitors to know you. Consider writing about you or your organization, the products or services you offer, or why you exist. Keep a consistent communication style.

Testimonials are a social proof, a powerful way to inspire trust.

  • 2018 – Current

Use this paragraph section to get your website visitors to know you. Consider writing about you or your organization, the products or services you offer, or why you exist. Keep a consistent communication style.

Testimonials are a social proof, a powerful way to inspire trust.

  • 2018 – Current

Add a compelling title for your section to engage your audience.

Testimonials are a social proof, a powerful way to inspire trust.

Contact Us

Contact BAAN for a personalized strategy session.