How Woody’s Exterminating Tripled Revenue in 3 Years

Woody’s Exterminating grew by 233% in annual revenue over three years. That’s a 3.3x year-over-year revenue growth driven by a full-funnel system designed to turn one-time jobs into recurring revenue.

Pest Control Marketing Case Study

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233%

Revenue Growth in 3 Years

3.3x

Revenue Growth Year-over-Year

21%

Increase in Conversion Rates

45%

Increase in Customer Closing Rate

Overview

Woody’s Exterminating, a Long Island-based pest control company, partnered with BAAN to accelerate lead generation, improve conversion rates, and build recurring revenue. Within 12 months, they transformed their marketing system—from fragmented tools and inconsistent results to a streamlined, automated growth engine.

The Challenge

  • The exterminator relied on a mix of local ads, outdated software, and inconsistent follow-up processes
  • Leads were coming in, but many slipped through the cracks due to slow response times, lack of automation, and no clear system to turn one-time customers into long-term clients.
  • Fragmented tools, manual processes, and missed opportunities

The Pest Control Marketing Solution

BAAN delivered a full-service growth system tailored to the pest control industry.

From lead generation to automation, everything was designed to build momentum and maximize return on every dollar spent.

Key Campaigns

  • Google Ads – Built hyper-targeted campaigns with high-purchase intent
  • SEO & Google Business Profile – Boosted visibility across search and maps; conversion rates from website and local listings rose significantly.
  • Reputation Management – Scaled reviews to a competitive level on Long Island, improving local trust and Google conversion rates.
  • Email Marketing – Converted one-time customers into annual service agreements
  • Social Media – Used for upsells (like seasonal mosquito plans) and maintaining top-of-mind awareness
  • CRM Streamlining – Integrated campaigns with FieldWorks
  • Performance Tracking – Set up full-funnel tracking—from website engagement to incoming calls—to optimize spend based on what actually converts

Detailed Pest Control Marketing Campaign Implementation

pest control google ads conversion rate

Google Ads Conversion Optimization

Dedicated landing pages with high-intent keyword targeting. Resulting in a 21% conversion rate. (Pest Control Industry Google Ads Conversion Rate Benchmark is 5.5%)

We don’t use any branded keywords or micro-conversions. Call conversions are leads (calls or form submissions).

Local SEO / Google Maps Rankings

We improved rankings on Google Maps by optimizing and continuously managing the Google Business Profile and local landing pages.

pest control seo performance

Website SEO

On top of Google Business Profile optimization, we also increase the overall website SEO – we only focused commercial, money-generating keywords.

Conversion Optimization

We not just increased the amount of people visiting the website or GBP, we also converted more of the visitors: We increased lead conversion rates by 45.5%!

Email Marketing / Up- & Cross-Selling

We implemented email marketing to convert one-time jobs into annual service agreements.

Reputation Management

One part of the higher conversion rates are the number of quality reviews. We automated review collection with a FieldWorks CRM integration.

“

“We didn’t just improve our marketing—we completely changed the way our business runs. BAAN helped us turn one-time jobs into recurring contracts, automate our follow-ups, and increase our close rate without hiring more staff. It finally feels like our marketing and operations are working together.”
Christina Wood

Co-Founder & Operations, Woody’s Exterminating

Generate more leads
Convert leads faster
Automated operational bottlenecks
Built long-term customer value
Why it worked

Marketing meets operations

This transformation was possible because Woody’s didn’t just adopt a tool—they implemented a full marketing system with expert support. By combining technology, strategy, and execution, BAAN helped

Want results like Woody’s?

Whether you want a full-service team or the tools to do it yourself, BAAN helps you turn marketing into measurable growth—without the overhead of traditional agencies or bloated tech stacks.

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