Lead Generation for Home Service Businesses

Generate more leads that are ready to buy

Without leads, you cannot win new customers.

Attract the Right Leads—Not Just More Clicks

Why Lead Generation Isn’t About Volume Alone

Most agencies focus on clicks. We focus on customers.
For local and home service businesses, you don’t need a flood of random traffic—you need high-intent leads from your service area, looking for exactly what you offer.

Paid clicks without intent = wasted budget
SEO traffic without conversions = missed opportunity
A strong funnel starts with strategic, local lead capture

Definition of Lead Generation (for Home Services)

Lead generation is the process of attracting and capturing potential customers—also known as leads—who are interested in your services. For home service businesses, effective lead gen means reaching local homeowners with high purchase intent through SEO, paid ads, and optimized landing pages. The goal isn’t just traffic—it’s qualified leads who are ready to book.

relevant, ready to buy leads

Our Local-First, High-Intent Approach

At Baan, we build lead generation systems that are search-driven, conversion-optimized, and tailored to your service area.

Local SEO to dominate Google Maps and organic results
Paid Ads to capture high-converting traffic

Call tracking & CRM to know exactly where leads came from
Funnel & Websites that turn clicks into qualified leads

Book a Strategy Call Now

The Right growth model for your business

Choose your SEO & marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.