Lead Conversion for Home Service Businesses

Turn Leads Into Paying Customers Automatically

More jobs from the same number of new leads.

same number of leads but more revenue

Why Lead Conversion Is the Missing Link

You spend money generating leads. But if you don’t have a reliable way to convert them, you’re leaving revenue on the table.
Lead conversion is the bridge between marketing and revenue. For home service businesses, that means fast follow-ups, clear next steps, and smart automations that guide your leads toward booking.

78% of customers buy from the first responder
Most leads go cold after just 30 minutes
Converting existing leads is cheaper than acquiring new ones

What is Customer Retention?

Customer retention refers to the strategies and systems used to keep existing clients engaged, satisfied, and coming back for more. For home service businesses, it means staying top of mind between service visits, building loyalty, and maximizing lifetime value — all while reducing the need for constant new lead generation.

More than fast responding

Our Conversion-First Approach

At BAAN, we don’t stop at lead generation. We help you actually turn interest into income. Our tools and automations ensure your leads are followed up with quickly, efficiently, and in ways that build trust.

Speed to Lead: Instant auto-replies via SMS or email
Personalized Journeys: Automated follow-ups based on lead behavior

Easy calendar booking flow optimization
Data-driven campaigns: Conversion tracking for result driven adaption

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The Right growth model for your business

Choose your SEO & marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.