Customer Retention for Home Service Businesses

Keep Customers Coming Back — Automatically

Retention is not a “nice to have” — it’s your most powerful growth engine.

Most cost-Effective Marketing

Why Customer Retention Matters

For home service businesses, growth doesn’t come just from acquiring new leads — it comes from building long-term relationships. Customer retention is more cost-effective, more profitable, and more scalable than constantly chasing new jobs.

Acquiring a new customer can cost 5x more than retaining an existing one
Repeat business boosts customer lifetime value with no additional lead cost
Loyal customers leave reviews, refer others, and come back more often

What is Customer Retention?

Customer retention refers to the strategies and systems used to keep existing clients engaged, satisfied, and coming back for more. For home service businesses, it means staying top of mind between service visits, building loyalty, and maximizing lifetime value — all while reducing the need for constant new lead generation.

More than “being online”

What Retention Looks Like for Home Services

Retention isn’t a single tactic — it’s a system that helps you:

Bring customers back without manual follow-up
Keep your business top-of-mind with seasonal or recurring needs

Automate trust-building with reviews and reputation
Turn one-time jobs into long-term relationships

Book a Strategy Call Now

How BAAN Drives Retention

Stay Connected Automatically

Use strategic messages that match your customer’s timeline.

Trigger the Right Follow-Ups

Automate messages based on real service activity and behavior.

Build Loyalty & Social Proof

Ask for reviews, referrals, and upsell at the right time.

Learn more about our Reputation Management

The Right growth model for your business

Choose your SEO & marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.