Websites, Landing Pages, and Funnels for Home Service Businesses

Built to Rank. Built to Convert. Built for Growth.

We build websites and funnels that will be found and convert leads. That’s the goal of websites!

3.3x YoY
Revenue growth
3.8x higher CVR
vs industry benchmarks
We prioritize real business results — not just pretty websites.

Websites That Work: SEO and CRO First

At BAAN, we don’t just build websites — we build marketing assets that generate leads and grow your home service business.

Our philosophy: A beautiful design means nothing if no one finds you or takes action. That’s why every website, landing page, and funnel we create follows a strict “SEO and Conversion Optimization First (CRO)” approach.

  • SEO-driven structure and content to rank on Google
  • CRO (Conversion Rate Optimization) to turn visitors into booked jobs
  • Integrate with a CRM and marketing automation
  • Built specifically for local service businesses

We aren’t shiny web designers…

…we are marketers.
This sounds like a cliche, but in most cases websites aren’t optimized for SEO or integrated into your marketing technology. At BAAN, we do exactly that. A website is a marketing tool.

DON’t Rely on Platform Algorithms – Leverage your owned channels

Why Email Marketing Still Works — Especially in Home Services

Email marketing for home services isn’t outdated — it’s underused. And for local businesses that rely on relationships and repeat visits, it’s one of the most cost-effective strategies you can use.

With BAAN, you’re not blasting generic newsletters — you’re running automated campaigns that drive real business outcomes:

  • Speed to Lead: Instantly reply to contact requests
  • Recover missed calls and form fills
  • Convert leads automatically with nurture sequences
  • Stay to-of-mind with valuable insights
  • Cross- & Up-sell seasonal plans and upgrades
  • Request reviews and build your online reputation

Email doesn’t replace SEO or ads — it supercharges them by converting your traffic and retaining your leads.

320%
more revenue is generated from automated vs non-automated emails
80%
of small business say that email is the most important customer retention channel
59%
of consumers say that email has influenced their buying decision

Webdesign to Grow Your Service-Based Businesses

We design websites, landing pages and funnels to generate more contact requests and ultimately new customers:

SEO Foundation First

We design and build websites with technical SEO best practices from the ground up.

  • Technical SEO (with a technical SEO audit as proof)
  • Logical site architecture and internal linking
  • Optimized page titles, meta descriptions, and headers
  • Local SEO optimization (service areas, Google Business Profile integration)
  • Schema markup for services, locations, reviews, and FAQs

Conversion-Centric Design

Good design and copy serves a purpose: converting your visitors into leads and jobs.

  • Strategic placement of calls-to-action (CTAs)
  • Simple, intuitive navigation
  • Contact forms, quote requests, and call buttons prominently featured
  • Trust elements like reviews, certifications, and case studies

Landing Pages and Funnels

Capture high-intent leads with landing pages and funnels tailored to specific services, offers, and promotions.

Speed, Mobile Optimization, and User Experience

Modern websites must be fast, mobile-friendly, and easy to navigate.

  • Mobile-first responsive design
  • Page speed optimization for better user experience and SEO
  • Clean, professional layouts that guide users naturally to action

Appointment reminders and confirmations

We handle everything from strategy to launch — with a strong focus on content that drives search visibility and customer action.

  • SEO-focused copywriting that ranks and informs
  • Content structure optimized for search engines and human readers
  • Strategic messaging that supports your broader content marketing efforts
  • Development that follows best technical practices for content performance

Marketing Automation Integration

We turn your website into a full marketing engine — not just a digital brochure.

  • Lead capture forms that feed directly into your CRM
  • Trigger automated email or SMS follow-ups based on visitor behavior
  • Track interactions and outcomes with real-time analytics
  • Align your site with campaigns for remarketing and lead nurturing

Why Choose BAAN as Your Web Development Agency?

At BAAN, websites aren’t “art projects.” They are growth engines for your business.

SEO & CRO First

We really optimize technically and keywords (with purchase intent)

Home Service Experts

We know how customers search and buy local home services.

Integrated Strategy

Your website becomes part of a full marketing system, not a standalone asset.

Clear Reporting

Track performance, conversions, and attribute to revenue.

The Right growth model for your business

Choose your email & marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.

Who We Help: Email Marketing for Small Businesses

Use case for our websites

Websites, landing pages and funnels serve the purpose of generating business. Different marketing campaigns require different website needs.

1
Rank organically

Your website is your SEO tool. In order to rank high and get free traffic from Google you website needs to be technically and keyword optimized.

2
Google Ads Landing Pages

Google Ads require dedicated landing pages or even funnels for each campaign. Don’t send potential customers to your service or home page. You won’t convert as high as you could.

3
Marketing Automation

Websites are just the way customers find and reach out to you. The website need to be integrated into your marketing and automate the processes.

4
Special promotions

When you run special promotions or have seasonal offers, a landing page or funnel is the solution to get more jobs.

5
Single platform

Don’t overpay for multiple subscriptions or have fragmented data, your website and pages are your hub that needs to be fully integrated.

Contact Us

Get a personalized website strategy call with our experts.