Call Tracking for Home Services

Attribute Revenue to Call Sources

Make data driven marketing decisions in one single tool: No need for multiple subscriptions and data-integrations that could break.

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Same price as

CallRail… But

… Call Tracking is just

One Platform-Feature

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Know Exactly Where Your Calls Are Coming From

Call Tracking Built for Home Service Businesses

At BAAN, we help you track every phone call so you know which marketing campaigns, ads, and landing pages are actually driving results. No more guessing — just real, actionable data that helps you invest smarter and close more jobs.

Unique call tracking numbers for each campaign
Dynamic number insertion for website visitors
Record calls for quality and training purposes
Tag and categorize calls by lead source
Missed call text-back automations
Attribute revenue correctly to make data-driven decisions

All this in a single platform: For the same price as CallRail but with many more marketing features tailored to home service businesses.

What Is Call Tracking?

Call tracking is a system that allows businesses to monitor, record, and analyze incoming phone calls, linking each call to a specific marketing source like SEO, ads, landing pages, or social media. It provides real-time data to optimize marketing spend, improve customer service, and increase conversion rates.

WHY does this matter to your business

Phone Tracking Tailored to Home Services

You can only optimize what you track.

Attribute revenue and leads directly to specific campaigns and sources
Make smarter, data-driven marketing decisions based on real call data
Access a real-time dashboard for full visibility and ROI tracking

Fully integrated with your CRM and marketing system
Capture missed opportunities with automated missed call text-back campaigns
Improve customer service and team performance with call recordings

Start tracking your calls now

How Our Call Tracking System Works

BAAN’s home services marketing platform includes built-in call tracking tailored to your business:

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Assign Tracking Numbers

Get unique phone numbers for Google Ads, SEO, landing pages, social media, print ads, and more.

Dynamic Number Insertion

Display different numbers on your website based on how visitors found you — SEO, paid ads, GMB, or direct.

Attribute Calls to Revenue

Track every lead source and know exactly what’s working — and what’s not — by tracking calls back to specific marketing efforts.

Optimize campaigns & operations

Optimize towards revenue generating campaigns and record and review calls to improve team training, monitor service quality, and ensure high close rates.

Never miss an opportunity

Miss a call? Automatically send a text message to the missed lead to keep the conversation alive.

Appointments at every stage of your marketing

Appointment Scheduling That Powers Every Stage

Appointment scheduling doesn’t just eliminte admin work. It supports every stage of your marketing flywheel:

Generate Leads

Caputre calls in your database with lead source information.

Convert Customers

Convert customers with personalized messaging.

Operations

Refine team training and marketing campaigns.

Loyalty

Instant responses enhance the customer satisfaction.

Case Study

Real Results: Up-Sell and Win More Jobs With Ease

One of our pest control clients, Woody’s Exterminating, used BAAN to completely transform their business.

Read Full Case Study

3.3x

Revenue growth in 3 years

60%

Automated Renewal Rate through Email Campaigns

1%

Up-Sell Rate thanks to emails. Revenue that would be missed.

Why Choose BAAN as Call Tracking Marketing Partner?

We’re not a generic marketing platform. We’re a home services marketing agency that combines:

Only One Tool

Everything in one place, you don’t need multiple tools and subscriptions.

Marketing Partner

Turn the insights into action and optimize your marketing campaigns.

No Fragmented Data

Directly integrate your revenue & marketing campaigns in a single platform

Built for Home Services

Our marketing and technology expertise is tailored to your industry needs.

Make Data-Driven Decisions Now

The Right growth model for your business

Choose your home service marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.