SMS Marketing Agency & Software for Home Services
More Jobs — Faster Responses
Automated Text Message Campaigns Built for Local Service Businesses

SMS Marketing Built for Home Services
At BAAN, we build automated SMS and text message marketing campaigns for home service businesses that drive faster follow-ups, reduce no-shows, and boost conversions. No more waiting for emails to get opened — with text messaging, your message is seen instantly.
Whether you’re in pest control, HVAC, remodeling, plumbing, or pool services, our campaigns are tailored to your industry. From booking reminders to review requests and upsells, we turn your text list into your most responsive channel.
Unlimited Number of Contacts
Unlike most SMS marketing software, BAAN includes unlimited contacts. You only pay usuage data without any markups.
Why Text Message Marketing Works for Local Businesses
Text message marketing for small businesses is powerful — especially for service-based industries where speed matters.
BAAN combines strategy and automation to send the right message, to the right lead, at the perfect time.
Text messaging doesn’t replace SEO or email — it complements them by increasing speed to lead and boosting conversions across the board.
Text Message Campaigns Designed to Grow Your Local Businesses
We plan and automate SMS campaigns tailored to your business:
Auto-responses for missed calls and contact forms
Instantly send triggered SMS based on customer behavior, such as submitting a contact form, re-visiting an important website, or a missed call.
Database reactivation for old contacts
Re-engage customers who haven’t booked in a while with targeted offers and reminders. We segment your list and craft campaigns designed to win back lapsed customers.
Upsell and cross-sell for add-on services
We help you promote complementary services with perfectly timed text messages — think annual pest control add-ons for exterminators or pool pump maintenance for pool service contractors.
Review collection and reputation management
Get more 5-star reviews with automated follow-up SMS and emails after each new job completion. These requests are personalized and timed to go out when satisfaction is highest.
Appointment reminders and confirmations
Increase your team’s effeciency. Our automated email and SMS sequences confirm bookings and send gentle reminders to reduce no-shows.
Special promotions, seasonal launches, and updates
Have a new offer, product, or seasonal promo? We help you get the word out with professionally written and designed campaigns that align with your brand.
SMS is the most personal channel – leverage it
With high open rates and few SMS subscriptions, this communcation channel is highly personal.
More than vanity metrics like Open Rates
Text Marketing That Powers Every Stage
SMS marketing isn’t just a retention tool. It supports every stage of your marketing flywheel:
Real Results: Up-Sell and Win More Jobs With Ease
One of our pest control clients, Woody’s Exterminating, used BAAN to completely transform their business.

3.3x
Revenue growth in 3 years
60%
Automated Renewal Rate through Email Campaigns
1%
Up-Sell Rate thanks to emails. Revenue that would be missed.
Why Choose BAAN as Your SMS Marketing Agency?
We’re not a generic text message platform. We’re a home services SMS marketing agency that combines:
Proven Systems
Proven email and SMS sequences and triggers.
Industry Specific
Industry-specific strategies for home service companies
Unlimited Emails
Our platfom price does not increase with more contacts
Full Marketing
SMS is just one piece of many in your marketing strategy
Choose your SMS & marketing path
Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.
Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.
Do-it-yourself
You Drive,We Guide
Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.
Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.
done-with-you
We Drive,You Navigate
A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.
Ideal for businesses that need expert execution without fully outsourcing.
Done-For-You
We HandleIt All
Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.
Who We Help: SMS Marketing for Small Businesses
Our Platform: SMS Automation for Local Service Pros
BAAN’s home services marketing platform includes built-in text message automation tailored to your business:
Pre-built templates for every campaign type
Triggered automations based on lead behavior
CRM syncing to match email with your pipeline
Integrated SMS and email follow-up
List segmentation and personalization
Forms and popups to grow your list
Whether you’re a a local business owner or a multi-location home services company, you’ll get automation without the complexity.

Home Service SMS Marketing FAQs
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