About BAAN
A Better Way to Market Your Home Service Business
At BAAN, we believe that great marketing should feel like an extension of how you already run your business — efficient, performance-driven, and built on systems that work.
We’re not just a marketing agency. We’re your growth partner. Our platform combines powerful technology with expert services to help home service businesses generate leads, close more jobs, and build long-term customer relationships.
We know your industry. Our team has decades of experience in digital marketing, and own local and home service businesses ourselves.
Marketing should be measurable, cost-effective, and aligned with your business goals. That’s exactly what we deliver.
Meet The Team
Ryan Thorman
Co-Founder & CEO
Deanna Thorman
Co-Founder & Head of Operations
Sascha Hoffmann
Co-Founder & CMO
Our Home Service Marketing Values
1. Systems Over Guesswork — not throwing spaghetti at the wall.
2. Transparency Always — clear numbers, honest answers, and realistic expectations
3. Outcomes, Not Vanity Metric — we measure what actually moves the needle
4. Build to Empower — we create tools and strategies that empower your team to grow — with or without us
Our Name
What Does “BAAN” Mean?
The name BAAN carries layered meaning — just like the businesses we serve.
In Dutch, baan means “path” or “track” — reflecting our mission to build clear, repeatable systems that help home service businesses grow with purpose.
In Thai, baan means “home” — a perfect fit for the industries we support: roofers, remodelers, pest control companies, HVAC contractors, and other professionals who improve the homes people live in every day. Moreover, Sascha has a connection to Thailand. He has lived in the Land of Smiles for 2 years and frequently travels back.
BAAN bridges both: a path to growth and a focus on the home. Simple, powerful, and aligned with what we do.
Why Choose BAAN as Your Home Service Marketing Partner?
From SEO and Google Ads to review generation and automation — BAAN is your full-stack growth system for the home service industry.