Google Business Profile Management for Home Services
Show Up. Stand Out. Win More Local Customers.
Google priorizies active and optimized GBPs
Google Business Profile Management Built for Service Businesses
At BAAN, we optimize and manage your Google Business Profile (GBP) to help you rank higher in local search and generate more calls. No shortcuts, no generic templates — just real strategies tailored to home service companies.
- Profile optimization for maximum visibility
- Consistent NAP (Name, Address, Phone) across the web
- Review generation and management
- Monthly GBP posts to stay active and relevant
- Service area optimization
- Aligned with local website SEO tactics
What Is Google Business Profile Management?
Google Business Profile Management is the process of claiming, optimizing, posting, and actively maintaining your business listing on Google. It ensures your business shows up prominently in Google Search and Google Maps, keeps your information accurate and up-to-date, engages potential customers with fresh content, and builds trust through reviews and consistent communication.
It’s one element of local SEO.
Why Your Google Business Profile Matters For Home Services
Your Google Business Profile is often the first thing potential customers see when searching for services like yours. A fully optimized GBP can:
Need more reasons? These numbers don’t lie:
Rank in 3 relevant local search results
Organic Results
Rank high on the SERP (search engine results page) for localized and/or searches within your service area.
Google Maps
Rank with your Google Business Profile on Google Maps when potential custormers search within your service area.
Local Pack
Rank in the local pack or also called map pack.
The Google Maps results on the SERPs for local keywords.
Local SEO & Search Optimization for Service-Based Businesses
We actively manage and optimize your profile to increase your visibility both in Google Search and Google Maps. Posting consistently keeps your listing fresh, boosts engagement, and signals relevance to Google’s algorithms.
Profile Audit and Setup
We review your current listing, claim it if needed, and lay the groundwork for full optimization.
NAP Consistency and Citations
Local SEO starts with consistent information everywhere your business appears online.
Ongoing Posting and Content Updates
Regular posts keep your profile active and relevant in Google’s eyes and drive customer engagement.
Professional images help your business stand out and build trust with searchers.
Local SEO for Home Service Businesses
Reviews are an indirect ranking factor. They increase profile engagements and therefore boost rankings. More importantly, they are one of the most important factors for customers to call your home service business.
Local Website SEO <> GBP
It’s important to link your website correctly with your Google Business Profile. The correct setup is important.
Insights Tracking and Reporting
Understand how your listing is performing and optimize further. Attribute calls and messages to the correct lead source to see real business impact.
More than vanity metrics
GBP Campaigns That Turn Visibility Into Revenue
We don’t just help you rank for “[Your City] Contractor” or “Electrician Near Me” — we build full local SEO campaigns that:
Drive qualified local search traffic with purchase intent
We make sure you are visiible for keywords with purchase intent. We will also need informational keywords for topical authority, but focus on commercial intent.
Turn visitors into inbound calls and form submission
Google Business Profile and organic visitors generally convert better than paid traffic — especially with the right Conversion Rate Optimization (CRO).
Follow up instantly with automation to convert more leads
We implement automated messaging to respond to the contact request immediatly. Often first to respond gets the job.
Lead to speed is crucial.
Track it all inside your CRM and dashboard
You can’t drive a car without a dashboard: Gain visibility into what is working and what’s not.
Eliminate the guess-work — Make data-driven decisions on your marketing.
Real Results: Woody’s Exterminating Tripled Revenue
One of our pest control clients, Woody’s Exterminating, used BAAN to completely transform their business.
SEO and especially the Google Buinses Profile was a major driver to increase revenues.
3.3x
Total Revenue growth in 3 years
153%
SEO YoY revenue increase
149%
GBP YoY revenue increase
What Makes BAAN Different?
We’re not just another SEO company for small businesses. BAAN is a service digital marketing agency with a technology platform designed for service-based businesses.
Our clients don’t just get better rankings — they get a system that connects visibility, follow-up, and revenue.
Full-funnel visibility from search to booked job
We know you can only optimize what you measure. Data-driven decision-making.
Choose from different delivery models
Flexible marketing services with your customized scope to take your marketing to the next level.
Built specifically for the home service industry
We are not just marketers, we are also invested in home service businesses.
Combines SEO with CRM, tracking & automation
SEO is the first step in your conversion funnel. We need to convert & nurture your visitors.
Choose your SEO & marketing path
Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.
Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.
Do-it-yourself
You Drive,We Guide
Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.
Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.
done-with-you
We Drive,You Navigate
A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.
Ideal for businesses that need expert execution without fully outsourcing.
Done-For-You
We HandleIt All
Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.
Who We Help: SEO for Service Based Businesses
Contact Us
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