Google Ads Advertising Agency for Home Services
High Purchase Intent — ROI Focus
Google Ads Management for Local Businesses
Closing rate
Google Ads Management for Home Service Businesses
At BAAN, we specialize in running highly targeted Google Ads campaigns for home service businesses. We design your campaigns to drive real results: more calls, more booked jobs, and higher ROI.
- Real revenue growth, not just clicks or vanity metrics
- High search and purchase intent keyword targeting
- Dedicated, conversion-optimized landing pages
- Never leave a lead behind: Automated nurture emails/sms
- CRM integration for full lead tracking and revenue attribution
- Transparent, data-driven reporting focused on ROI
What are high-intent PPC keywords?
High-intent keywords are search terms used by people who are ready to take action — like booking a service or requesting a quote. In home services, examples include phrases like “emergency plumber near me” or “roof repair quote.”
These keywords signal strong buying intent.
Why Email Marketing Still Works — Especially in Home Services
Google Ads (also called PPC or pay-per-click advertising) are one of the fastest ways to:
When executed correctly, Google Ads are not an expense — they’re an investment in predictable, scalable growth.
Home Service Advertising Designed to Grow Your Service-Based Businesses
Our Google Ads management service is a comprehensive solution — we believe that the setup is the most important aspect of any paid media campaign:
Ad Campaign Strategy and Setup
We design every campaign from the ground up to align with your goals, services, and service area. This includes identifying the right opportunities and laying a strong foundation for performance.
High-Intent Keyword Targeting
Targeting the right keywords is the single biggest predictor of campaign success. We focus only on searches that signal immediate interest and purchase intent.
Non-Branded Keywords Only
We don’t believe you should buy your own brand terms. Most agencies “inflate” their ads numbers by bidding on your brand name. We only bid on solution keywords.
Landing Page Development
We don’t just drive traffic — we make sure it converts. Our landing pages are built to load fast, earn trust, and get the visitor to take action.
Conversion Tracking and Attribution
If you can’t measure it, you can’t improve it. We connect your Google Ads forms and calls to your CRM data so you know where every lead came from and what it’s worth.
Ad Management and Scaling
We monitor, optimize, and scale your campaigns to maximize return on ad spend. Our approach is proactive, not reactive.
Transparent Reporting and Real-Time Dashboard
We believe in full transparency. You’ll always know what’s working and what needs to improve.
PPC and SEO Alignment
Your ad campaigns aren’t in a vacuum. We use PPC insights to inform your SEO and vice versa — creating a smarter, more integrated marketing system.
More than vanity metrics like Open Rates
Small Business Advertising That Supports the Entire Funnel
Grow through smart advertising campaigns:
Real Results: More leads and more customers
One of our pest control clients, Woody’s Exterminating, achieved 4x of the industry standard conversion rates and improved their own closing rate at the same time. Google Ads tremendously help to grow the revenue by 233% in 3 years.
3.3x
Revenue growth in 3 years
23%
CVR vs 5.5% industry benchmark
45%
Increase in the customer closing rate through qualification and automation
Why Choose BAAN as Your Advertising Marketing Agency?
We’re not a generic ad agency. Our specialized Home Services Google Ads management combines:
Proven Systems
Proven keyword, media buying and landing page systems.
Fully Integrated
Full integration with SEO, CRM, and marketing automation.
Outperform KPIs
We consistantly outperform industry ad benchmarks.
Revenue-focused
We don’t want more clicks, we want more revenue for you.
Choose your email & marketing path
Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.
Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.
Do-it-yourself
You Drive,We Guide
Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.
Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.
done-with-you
We Drive,You Navigate
A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.
Ideal for businesses that need expert execution without fully outsourcing.
Done-For-You
We HandleIt All
Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.
Who We Help: Google Ads for Small Businesses
Home Service Advertising FAQs
Contact Us
Get a personalized advertising strategy call with our Google Ads experts.