Local Home Services SEO Agency That Drives Real Results
Better Rankings —More Jobs
Rank higher and convert more with local SEO built for home service businesses—no overpriced platforms or generic strategies
Your customers are searching — we make sure they find you first
Looking for a home services SEO agency that actually delivers results?
BAAN combines powerful SEO strategy, automation, and CRM integration into one growth platform built specifically for home service businesses.
Whether you’re a small local operation or a growing multi-location brand, we help you dominate local search, increase leads generated, and convert more customers.
What Is SEO for Home Service Companies?
Search engine optimization (SEO) for home service companies is the process of improving your visibility on Google and other search engines so that potential customers can easily find you when they need services like pest control, HVAC repair, plumbing, or roofing.
It includes optimizing your website, local listings like Google Business Profile, content, and reputation — all designed to increase your online presence and drive more qualified leads.
Whether you’re a solo contractor or a multi-location business, local SEO ensures your business appears in front of the right people at the right time.
Why SEO Matters for Home Service Businesses
Customers start their search on Google. If your business isn’t showing up — and showing up well — you’re losing opportunities to competitors.
Whether you’re a plumber, pest control company, HVAC tech, or roofer, your business depends on local visibility. A strong SEO strategy builds long-term lead flow without relying solely on paid ads or referrals. It drives the kind of traffic that turns into scheduled jobs.
With BAAN, we don’t just help you rank — we build an entire system to capture and convert your local SEO traffic.
Rank in 3 relevant local search results
Organic Results
Rank high on the SERP (search engine results page) for localized and/or searches within your service area.
Google Maps
Rank with your Google Business Profile on Google Maps when potential custormers search within your service area.
Local Pack
Rank in the local pack or also called map pack.
The Google Maps results on the SERPs for local keywords.
Local SEO & Search Optimization for Service-Based Businesses
We combine on-page, technical, and local SEO best practices to get your business in front of people searching right now for what you offer.
SEO Audit & Strategy
We always start with an audit and build a personalized strategy based on the findings. More content and backlinks are always helpful, but we don’t offer generic SEO plans — only tactics that will move the needle for your specific situation.
Technical SEO & Local Schema Markup
Technical SEO is the foundation of your website. It ensures your site loads quickly and can be easily understood by search engines.
A clear site structure — including proper internal linking — is key to building topical authority.
Most agencies overlook schema markup, but it’s essential for strong local SEO performance.
On-Page SEO & Keyword Optimization
On-page SEO is the process of optimizing your website content and structure so that the right keywords appear in the right strategic places. For example, adding your Google Business Profile categories as subheadings on your homepage can boost relevance.
It also involves using semantically relevant keywords and aligning content length with what Google and other search engines expect for that specific search intent.
Local SEO for Home Service Businesses
There’s a big difference between your business locations and your service areas — and we make sure you rank for both.
Whether you’re a single-location company or have multiple branches, our approach ensures that each location ranks well locally while also dominating across the wider service area.
For example, a multi-location solar installation company in the Bay Area might have offices in San Francisco and Oakland. The San Francisco location serves SF, Daly City, and the North Bay, while Oakland covers Berkeley and the East Bay. We make sure each branch and service zone gets visibility.
SEO Content Marketing & Strategy
We start by optimizing your existing content to capture quick wins — like improving pages that already rank but aren’t fully optimized.
Next, we build a content strategy focused on both commercial and informational intent: local landing pages, blog posts, and supporting content to strengthen your topical authority.
We often front-load content production because one blog post a month won’t cut it. To build authority and generate revenue, we create the right pages fast.
Local Link Building for Small Businesses
Backlinks are one of the strongest trust and authority signals in SEO. When another website links to yours, it’s like a vote of confidence — helping you rank for competitive topics and keywords.
But not all backlinks are equal. Many vendors game metrics with link farms or fake authority. At BAAN, we only build vetted, high-quality backlinks that move the needle without putting your domain at risk.
SEO Agency Reporting
Stay in the know with transparent reporting. We don’t sugarcoat results — SEO naturally has ups and downs, and we report honestly on both.
Our focus is on clarity, accountability, and progress you can actually track.
More than vanity metrics
SEO Campaigns That Turn Visibility Into Revenue
We don’t just help you rank for “[Your City] Pest Control” or “Plumber Near Me” — we build full search engine optimization campaigns that:
Drive qualified local search traffic with purchase intent
We make sure you are visiible for keywords with purchase intent. We will also need informational keywords for topical authority, but focus on commercial intent.
Turn visitors into inbound calls and form submission
Organic website and Google Business Profile visitors generally convert better than paid traffic — especially with the right Conversion Rate Optimization (CRO).
Follow up instantly with automation to convert more leads
We implement automated messaging to respond to the contact request immediatly. Often first to respond gets the job.
Lead to speed is crucial.
Track it all inside your CRM and dashboard
You can’t drive a car without a dashboard: Gain visibility into what is working and what’s not.
Eliminate the guess-work — Make data-driven decisions on your marketing.
Real Results: Woody’s Exterminating Tripled Revenue
One of our pest control clients, Woody’s Exterminating, used BAAN to completely transform their business.
3.3x
Revenue growth in 3 years
153%
SEO YoY revenue increase
255%
YoY visibility increase
What Makes BAAN Different?
We’re not just another SEO company for small businesses. BAAN is a service digital marketing agency with a technology platform designed for service-based businesses.
Our clients don’t just get better rankings — they get a system that connects visibility, follow-up, and revenue.
Full-funnel visibility from search to booked job
We know you can only optimize what you measure. Data-driven decision-making.
Choose from different delivery models
Flexible marketing services with your customized scope to take your marketing to the next level.
Built specifically for the home service industry
We are not just marketers, we are also invested in home service businesses.
Combines SEO with CRM, tracking & automation
SEO is the first step in your conversion funnel. We need to convert & nurture your visitors.
Choose your SEO & marketing path
Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.
Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.
Do-it-yourself
You Drive,We Guide
Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.
Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.
done-with-you
We Drive,You Navigate
A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.
Ideal for businesses that need expert execution without fully outsourcing.
Done-For-You
We HandleIt All
Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.
Who We Help: SEO for Service Based Businesses
Platform Features That Support Your SEO
Our platform connects everything. From first click to signed agreement.
CRM integration to track leads from search to sale
Website, landing page, and funnel builder
Automated follow-up with SMS/email
Automated review collection
Custom dashboard to track ROI
SEO + Full-Funnel Marketing Growth Stratgey
Search engine optimization doesn’t happen in a vacuum. BAAN connects SEO to the rest of your marketing strategy to ensure better lead quality, higher conversion rates, and long-term business value:
Home Service SEO FAQs
Contact Us
Get a personalized SEO strategy call with our experts.