SMS Marketing Agency & Software for Home Services

More Jobs — Faster Responses

Automated Text Message Campaigns Built for Local Service Businesses

Automated
60% renewal
Up-Sell
1% Conversion
Speed to Lead — And Beyond

SMS Marketing Built for Home Services

At BAAN, we build automated SMS and text message marketing campaigns for home service businesses that drive faster follow-ups, reduce no-shows, and boost conversions. No more waiting for emails to get opened — with text messaging, your message is seen instantly.

Whether you’re in pest control, HVAC, remodeling, plumbing, or pool services, our campaigns are tailored to your industry. From booking reminders to review requests and upsells, we turn your text list into your most responsive channel.

Unlimited Number of Contacts

Unlike most SMS marketing software, BAAN includes unlimited contacts. You only pay usuage data without any markups.

DON’t Rely on Platform Algorithms – Leverage your owned channels

Why Text Message Marketing Works for Local Businesses

Text message marketing for small businesses is powerful — especially for service-based industries where speed matters.
BAAN combines strategy and automation to send the right message, to the right lead, at the perfect time.

  • Instantly reply to missed calls and form fills
  • Confirm bookings to reduce no-shows
  • Send seasonal promos and upsell offers
  • Capture more reviews and improve your reputation

Text messaging doesn’t replace SEO or email — it complements them by increasing speed to lead and boosting conversions across the board.

98%
open rate of SMS marketing (highest of all channels)
90%
of SMS marketing messages are opened within 3 minutes
96%
of marketers say that they increased revenue through SMS marketing

Text Message Campaigns Designed to Grow Your Local Businesses

We plan and automate SMS campaigns tailored to your business:

Auto-responses for missed calls and contact forms

Instantly send triggered SMS based on customer behavior, such as submitting a contact form, re-visiting an important website, or a missed call.

  • 24/7 real-time response
  • Keeps leads engaged instantly
  • Reduces chances they contact a competito

Database reactivation for old contacts

Re-engage customers who haven’t booked in a while with targeted offers and reminders. We segment your list and craft campaigns designed to win back lapsed customers.

  • Re-engage past customers with timely text campaigns
  • Personalize messages based on service history
  • Easy lift, high ROI

Upsell and cross-sell for add-on services

We help you promote complementary services with perfectly timed text messages — think annual pest control add-ons for exterminators or pool pump maintenance for pool service contractors.

  • Seasonal service reminders
  • Timed messages based on last job or estimate
  • Add-on promotions (e.g. maintenance plan, filter replacements)

Review collection and reputation management

Get more 5-star reviews with automated follow-up SMS and emails after each new job completion. These requests are personalized and timed to go out when satisfaction is highest.

  • Text messages sent at the right time after the job is complete
  • Filter negative reviews, encourage 5-star public posts
  • Increases Google and local SEO visibility

Appointment reminders and confirmations

Increase your team’s effeciency. Our automated email and SMS sequences confirm bookings and send gentle reminders to reduce no-shows.

  • Drastically reduce no-show rates
  • Looks professional and builds trust
  • Integrates with your booking system or CRM

Special promotions, seasonal launches, and updates

Have a new offer, product, or seasonal promo? We help you get the word out with professionally written and designed campaigns that align with your brand.

  • Time-sensitive text campaigns to boost bookings
  • Great for filling slow weeks or last-minute availability
  • Combine with email for maximum reach

SMS is the most personal channel – leverage it

With high open rates and few SMS subscriptions, this communcation channel is highly personal.

  • Birthday and holiday wishes
  • Fewer but highly effective messages
  • Value first approach
Case Study

Real Results: Up-Sell and Win More Jobs With Ease

One of our pest control clients, Woody’s Exterminating, used BAAN to completely transform their business.

exterminator case study

3.3x

Revenue growth in 3 years

60%

Automated Renewal Rate through Email Campaigns

1%

Up-Sell Rate thanks to emails. Revenue that would be missed.

Why Choose BAAN as Your SMS Marketing Agency?

We’re not a generic text message platform. We’re a home services SMS marketing agency that combines:

Proven Systems

Proven email and SMS sequences and triggers.

Industry Specific

Industry-specific strategies for home service companies

Unlimited Emails

Our platfom price does not increase with more contacts

Full Marketing

SMS is just one piece of many in your marketing strategy

The Right growth model for your business

Choose your SMS & marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.

Who We Help: SMS Marketing for Small Businesses

Our Platform: SMS Automation for Local Service Pros

BAAN’s home services marketing platform includes built-in text message automation tailored to your business:

Pre-built templates for every campaign type

Triggered automations based on lead behavior

CRM syncing to match email with your pipeline

Integrated SMS and email follow-up

List segmentation and personalization

Forms and popups to grow your list

Whether you’re a a local business owner or a multi-location home services company, you’ll get automation without the complexity.

home services seo faq

Home Service SMS Marketing FAQs

SMS messages are opened almost instantly. That means faster follow-ups, fewer missed appointments, and more conversions — especially for service-based businesses.

Text marketing delivers faster visibility. It’s great for time-sensitive updates, reminders, and first contact after a lead comes in. It works best when used alongside email.

Our platform fee is $50 that comes with many features and unlimited contacts. Depending on the sending volume you have variable usage costs as per every carrier. Managed services start at $300 per month.

Yes! Our SMS marketing platform lets you segment your audience based on location, service, date of last job, and more — so your texts are always relevant.

Contact Us

Get a personalized SMS marketing strategy call with our experts.