Missed Call Text-Back for Home Services

Turn Missed Calls Into Opportunities

Instantly send a personalized text message when you missed a call to start a conversation.

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Instantly

Re-Engage

No Missed

Opportunites

Missed Call Text-Back ROI Calculator

How many missed calls do you usually have per week? What is your closing rate for calls? (%) What is your average or minimum job size? ($)

* Platform fee is $50 per month plus usage data for text and call data.

Never Lose a Lead Again — Capture Every Opportunity

Automated Missed Call Follow-Ups for Service Businesses

At BAAN, we turn missed calls into conversations. Instead of letting leads disappear, we immediately engage them with a professional, customized text message — keeping you top of mind and opening the door to book the job.

Instant text replies to missed calls
Personalized templates based on service type
Encourage customers to reply, schedule, or request a callback
Integrates with CRM and appointment scheduling
Track responses and conversion rates in real time

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What Is Missed Call Text-Back?

Missed Call Text-Back is an automated system that instantly sends a text message to anyone who calls your business but doesn’t get an answer. It helps you stay connected with potential customers, recover lost opportunities, and convert more leads — even when you can’t pick up the phone.

Don’t let them call the next competitor

Missed Call Text-Back Campaigns For Home Services

BAAN’s marketing platform and expert team help you to set up autoamted text campaigns every time you missed a call to instantly re-engage the lead and prevent them from calling your competitors.

Never lose leads due to missed calls
Instant engagement builds trust and responsiveness
Full tracking and reporting dashboard to measure success

Improve customer experience and brand reputation
Avoid that the lead calls the next business
Seamless integration with CRM, scheduling, and call tracking

Re-engage missed calls now

How Our Missed Call Text-Back Works

BAAN’s home services marketing platform includes built-in workflows tailored to your business:

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Missed Call Detected

Our system detects when a call goes unanswered.

Instant Text Sent

A customized SMS message is sent automatically, thanking them for calling and inviting them to text back, schedule online, or request follow-up.

Capture the Conversation

Engage the customer 24/7, immediately — even after hours or when your team is busy.

Convert the Lead

Turn a missed call into a booked appointment or follow-up request with minimal effort.

Track and Optimize

Monitor missed call recovery rates and continually optimize messaging.

Appointments at every stage of your marketing

Turn Missed Calls Into Opportunities At Every Stage

Missed calls, don’t just impact your new client acquisition. It supports every stage of your marketing flywheel:

Generate Leads

Generate calls from ads SEO traffic and landing pages.

Convert Customers

Instantly re-engage the lead when you missed a call.

Operations

Streamlines your admin work and stress to always answer your phone.

Loyalty

Creates a great customer experience that stands out from your competition.

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Case Study

Real Results: Up-Sell and Win More Jobs With Ease

One of our pest control clients, Woody’s Exterminating, used BAAN to completely transform their business.

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3.3x

Revenue growth in 3 years

60%

Automated Renewal Rate through Email Campaigns

1%

Up-Sell Rate thanks to emails. Revenue that would be missed.

The Right growth model for your business

Choose your home service marketing path

Whether you want to stay hands-on, need help implementing, or just want it off your plate — we have the right approach for your team and budget.

Full flexibility: Do-It-Yourself (DIY) with access to our technology & templates, Done-With-You (DWY) to help you implement campaigns, or Done-For-You (DFY) as a full service marketing solution.

Do-it-yourself

You Drive,
We Guide

Take full control of your marketing while using BAAN’s tools & automation. We handle the setup, and you the execution.

Perfect for businesses with in-house or external teams. Lower cost, full flexibility, and ongoing support available.

done-with-you

We Drive,
You Navigate

A hybrid approach where we set up, optimize, and implement key campaigns while you make strategic decisions. You stay involved as much as you like while we take care of the heavy lifting.

Ideal for businesses that need expert execution without fully outsourcing.

Done-For-You

We Handle
It All

Full service marketing — so you can focus on running your business. From lead generation to automation and campaign management, we take care of your entire marketing system. Best for businesses that want results without the extra workload.